Maxxon Corporation

Product Marketing Manager Associate – Commercial Market Line

BENEATH IT ALL, MAXXON DELIVERS.

Maxxon Corporation is a leading manufacturer of high-performance building materials in the construction industry. With over 50 years of experience, Maxxon is known for its innovative solutions that enhance the durability, safety, and sustainability of construction projects worldwide. Our products, ranging from underlayments and floor toppings to sound control and moisture mitigation systems, are trusted by architects, contractors, and building owners for their quality and reliability.
 

Our Opportunity

The Product Marketing Manager Associate plays a key role in supporting and executing product marketing strategies that drive customer engagement, product adoption, and sales enablement for the Commercial product line. This role collaborates across Product, Sales, R&D, and Creative teams to develop compelling messaging, gather market insights, and deliver go-to-market plans that position Maxxon's products for success.

Key Responsibilities

Market & Audience Insights

• Conduct and analyze voice-of-customer (VOC) research, competitive benchmarking, and market trend reports.
• Dive into data sources to identify changing behavior trends and market opportunities that inform growth campaigns. Translate research findings into actionable insights, persona development, and marketing strategy briefs.

• Support the development of audience-centric product positioning and value propositions.
• Manage updates to Commercial market and product line product messaging frameworks and toolkits. 
• Ensure consistency and clarity across all marketing and sales assets.

• Collaborate closely with cross-functional stakeholders to leverage market and audience insights and align with sales on the development of go-to-market strategies and integrated product marketing plans.
• Work with business unit leaders to establish strategic priorities and support a full range of product marketing needs—from launch through ongoing demand generation, including events, advertising, sales enablement resources, and campaigns that drive leads and measurable marketing KPIs.
• Coordinate with key stakeholders across product, sales, and operations to develop a robust, insight-driven marketing strategy brief that ensures a smooth and effective handoff to Brand Marketing for campaign execution.
• Partner with cross-functional teams to monitor readiness milestones throughout the product development stage-gate process, ensuring alignment on timelines, deliverables, and strategic priorities.

• Lead the direction and ongoing maintenance of product marketing and sales enablement materials for the Commercial market, by clearly conveying the intent of the collateral to ensure efficient and effective project requirements for execution by the brand team. This will include providing thorough technical information and direction for guides, training materials, sell sheets, product description pages, technical data sheets, safety data sheets, labels, packaging, and other technical resources.
• Support training efforts by preparing internal guides, FAQs, and product launch materials.
• Coordinate with Marketing Operations to manage version control and content updates to ensure accuracy across channels.
• Support sales channel through related tactical activities, including but not limited to legacy awards, Christmas gifts, etc.

• Coordinate with Brand Specialist to ensure robust campaign review that engages with key stakeholders in sales, marketing, and R&D
• Analyze marketing performance data and VOC feedback to recommend refinements to messaging or strategy.
• Document and communicate campaign learnings to support continuous improvement.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in product marketing, B2B marketing, or related roles.
• Solid understanding of product positioning, go-to-market strategies, and customer segmentation.
• Excellent communication skills with the ability to translate technical details into clear, compelling messages.
• Strong project management skills and attention to detail.
• Proficiency with tools such as Microsoft Office, HubSpot, Salesforce, or similar platforms.
• Comfortable working cross-functionally in a fast-paced, deadline-driven environment.

• Experience supporting product launches or new feature rollouts.
• Familiarity with persona development, VOC programs, or competitive analysis tools.
• Exposure to industries such as [insert relevant industry, e.g., construction, manufacturing, SaaS, healthcare].

Let’s connect to continue the conversation and learn more about you!

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.